Have robust business expansion plan for North India .
New Delhi : While there is a growing preference for homegrown labels in food and dairy segment so, a Delhi based Ice cream start-up Original Ice Creams; founded by Ex- Defence personnel Mr. Vinay Gaur today announced about its business expansion plan and growth strategies.
Original Ice Creams, a newly launched Ice cream start-up had started its operations in the earlier months of the year 2018 and recently (July, 2018) got a funding of INR 30 million from Maverick group. The company is now deepening its presence in the most of the parts of Delhi NCR. Their newly launched outlets are set up at Indirapuram Laxmi Nagar, V3S Mall, Nirman Vihar, Laxmi Nagar, Shahdara, and Noida Sector 137 in Delhi NCR.
Catching pace with the Ice Cream market, Original Ice Creams are extensively focusing on deploying a state-of-the-art ice cream technology which would allow its products to be softer and creamier than other competitor ice cream brands. Also, to make their consumers familiar with the brand this Ice –cream start-up is planning to come up with all possible formats to grow its brand presence and visibility in the market. For achieving this, they are tailoring in insights such as growing their presence and existence through the combination of traditional and modern selling methods by setting up various retail counters, exclusive Ice cream parlors and numerous push carts as well.
Original Ice Creams, while aiming to cement as India’s highest retail seller of pure and authentic fruit flavored Ice cream are actively taking reasonably effective and efficient steps to make Original Ice –Creams soon diversify to many more cities of India – enabling the brand familiarity and growth. Original Ice Creams are also focusing to help people make better food choices that satiate their sweet tooth in the healthiest, tastiest and most nutritious manner.
Mr. Vinay Gaur, founder Original Ice Creams said,“ With an enticing selection of flavors to choose from, Original Ice Creams is eyeing to grab most of the Northern and Western part on the country covering Uttar Pradesh, Lucknow, Haryana, Rajasthan by the end of financial year 2018-2019. The Ice cream brand is focusing to tap all the formats in these targeted regions as well. We are looking for new ways to take forward our business by launching our umbrella of franchising in different parts of the targeted market segment. He told “Original Ice -creams franchisee will bound to be a business success, Original offers a very lucrative offers to start and own the ice-cream parlor with very less of investment and working with highly motivated, committed and energetic team of Franchisees”.
While each of our outlet turned out to be profitable within 45-60 days of its establishment. So, we have opened 4 outlets and 10 are most likely to be opened before Diwali. Moreover, each of our outlets saw a growth of 100% monthly and we are able to achieve breakeven within 2 months of setup itself. With the 1st round of funding which we had received in July month we have utilized that in our expansion to NCR and soon we are planning to invest in freezers, brand building and visibility and for opening outlets in other cities of north India stated Mr.Gaur.
He further added, there is a midst of an increasing preference for global brands, but Ice creams are the only category with a strong swing in favor of local brands where dairy and fresh foods are served. From a variety of flavors like Butterscotch, Choco Almond, Jelly Belly, Choco Chips, Banana, Oreo, Roasted Almond, Nutty Caramel and Coffee Almond are perennial. This will give a chance to foodies and ice cream lovers to savor Original Ice Creams and ‘taste the natural’, as espoused by its tagline and signed off with ‘Nothing Artificial.’ Additionally, Original Ice Creams will soon let you enjoy milkshakes with fresh fruit pieces. Original Ice Creams promises its preparations are authentically prepared with fresh milk and fruits, unlike other brands that normally use artificial flavors, colors and preservatives.
About Original Ice Creams:
Original Ice Creams is promoted by Ex- Defense personnel Vinay Gaur and entrepreneur Om Dev Sharma. Churned from the finest ingredients and mixed with choice of fruits, for a blended taste of fruit, milk and love with all natural ingredients and a little extra cream for unforgettable richness straight from the lanes of Italy, for the first time in India. The melt-in-your-mouth original flavors will remind you of the days of homemade, hand-churned ice cream. Original Ice Cream base is made without any gums, thickeners, additives, artificial ingredients or coloring agents, so the true taste comes shining through in every creamy, fruity bite. Original Ice Cream, produced from farm fresh fruits which directly sourced from farmers.
