Häfele, the world ruler in furniture and kitchen fittings, has over the last few years increased its global assortment portfolio to include a modern range of built-in home appliances; a natural transition that has enabled the Group to provide to its Global customer sections with a holistic solution-based approach.
In India, the company has unwaveringly built its appliances business and has now become one of the foremost brands in the space of built-in appliances. Hafele began its first company-owned exclusive appliances showroom in Bangalore early last year to firm up its dedication to this business and offer a state-of-the-art retail setting for customers to experience, first hand, the functionality of this versatile range that includes everything from cooking, extraction, counter-top to cleaning appliances. The company is now set to extend the area of this showroom to include the new enhancements to its appliances range. The extended showroom is set to inaugurate and will be initiated by Mr. Chetan Chaturvedi – General Manager, Operations Pan India.
Mr. Jürgen Wolf (Managing Director – Häfele South Asia), who inaugurated the first phase of Häfele Appliances Showroom last year, says: “Our journey with the built-in appliances business has been nothing short of extraordinary. What started as an allied business category for us over 10 years back has now become one of our leading businesses. The reasons behind this are manifold. We have strategically introduced such appliances in India and South Asia that are highly compatible with the specific lifestyle and usage patterns of this part of the world. Yet these products come with the most sophisticated technologies and the assurance of German quality. This unique proposition with a formidable service network sets us apart from contemporaries in the market. We have been able to position this range in the market at the “approachable premium” segment, which had remained untouched for a long time; there were players at the entry-level of the price-value pyramid and then direct those at the premium and super-premium levels. With the Hafele Appliances range, we have captured a sizeable market share targeting customers who are young, tech-savvy, aspirational, and maintain the right balance of tradition and modern outlooks.
After opening our first exclusive appliances showroom in Bangalore last year, we are now expanding the facility to include one more floor with additional space of roughly 1600 square feet which will showcase some of our new products from this range along with all the existing solutions that we already have on display. This comes at an opportune time when the demand for handy and good quality cooking and cleaning appliances like blenders, mixers, dishwashers, and washing machines is increasing more than ever now that people are confined to their homes due to the novel Corona Virus.”
With the extension of this unique 1600 square feet floor space, the comprehensive two-storeyed Hafele Appliances showroom will now be spread across a total area of approx. 3000 square feet, showcasing the entire range of Häfele’s in-house premium appliances containing cooking, baking, refrigeration, and cleaning appliances, to extraction hoods and countertop appliances together with some innovative and interesting products that the Company has driven over the last few months. The Häfele Appliances showroom is positioned at approximately 100 meters from the Company‘s main Design Showroom at Langford Road in the heart of Bangalore City and will serve as the perfect place for architects, designers, kitchen manufacturers as well as end customers to observe the best in class home appliances presented in live settings, for their projects or homes individually.
Visit the newly launched Häfele Appliances Showroom at: No. 2/1, Shiv Manor, Langford Road, Shanthi Nagar, Bangalore – 560 027, India.
