WhatsApp launches new shopping button for better user experience

BusinessWhatsApp launches new shopping button for better user experience

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WhatsApp launches new shopping button for better user experience

Shopping is the new trend of the festival season. In order to ensure that users enjoy smoother shopping experience, WhatsApp Business has launched the new shopping button.

According to a media report, the shopping button does not have any new features but it is made to ensure that process of finding product catalogues are easy and better.

The button, which resembles a storefront icon, will come in the place of the call button within conversations.

Don’t worry as you can still use voice or video calls in the application.

The new idea is a hope that the customers can figure out the products easily and acts a future growth for the company to attract more customers for WhatsApp Business.

Just some time back, WhatsApp’s parent company Facebook announced that it will soon launch in-app shopping to WhatsApp.

This will make it easier for customers to shop for the products from WhatsApp itself. However, the exact timing of the launch of this feature is yet not declared.

By Sahana Iyer

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