New Delhi:Realme India CEO Madhav Sheth said 2020 was a ”phenomenal year” for the company, and despite losing about a quarter worth of sales, Realme clocked a 25 per cent rise in smartphone sales at about 19 million units.
”Even though we lost a quarter of sales due to supply chain disruptions, I believe there was an opportunity in disguise and Realme grew by around 25 per cent (from 15 million in 2019 to 19 million in 2020). I think the minimum would be nothing less than 25-30 million handsets, that’s what we are targeting for 2021,” he said. He noted that the belly of the market has always been Rs 15,000 smartphones, and the pandemic has seen the replacement cycles expand.
India smartphone market shipments grew 17 per cent year-on-year (y-o-y) with record shipments of 54.3 million units in the September 2020 quarter, as per research firm IDC. Xiaomi led the tally with 25 per cent share of September quarter shipments, followed by Samsung (22.3 per cent), Vivo (16.7 per cent), Realme (14.7 per cent) and Oppo (11.3 per cent).
