The festive season is almost here and your woes of finding the perfect outfit are over!
Label Varsha’s core lies in delivering the best of Indian craftsmanship to the everyday woman. They value Indian handcraft and hold it at a priority within their collections. Ayush Kejriwal is a great storyteller, one who is dedicated and passionate about his work. His strong aesthetic and a keen eye for print is what drew the label towards him.
‘Daira’ takes inspiration from the intricate cashmere paisley motif that originates from Kashmir. The cashmere paisley motif is paired with velvet in deeper tones of ebony black, stone gray, deep purple, and cranberry red to manifest a collection that eludes regality. The collection is embroidered with a cording thread and a slight tinge of contrasting thread embroidery. The silhouettes are kept simple and easy to move in to let the fabric and the motif shine. Easy going oversized velvet shirts, with a printed velvet stole with straight pants are featured in ‘Daira’.
On the collection, Ayush says “Daira, my first ever ready to wear collection in collaboration with Label Varsha is rather special. I have always loved the lushness and the softness of velvet and this collection celebrates just that. It is grand, luxe, precious, and most importantly very affordable. ‘Diara’ takes one back to times gone by and has an allure of its own. It makes a statement without even trying!”
Link to the collection: https://www.labelvarsha.com/collections/daira
Instagram: https://www.instagram.com/labelvarsha/
Ayush Kejriwal met the simplistic, perfectionist team behind Label Varsha, it was set to be the collaboration of an Indian fashion connoisseur’s dreams.
Label Varsha’s core lies in delivering the best of Indian craftsmanship to the everyday woman.
They value Indian handcraft and hold it at a priority within their collections.
‘Daira’ takes inspiration from the intricate cashmere paisley motif that originates from Kashmir.
The collection is embroidered with a cording thread and a slight tinge of contrasting thread embroidery.
The silhouettes are kept simple and easy to move in to let the fabric and the motif shine.
Easy going oversized velvet shirts, with a printed velvet stole with straight pants are featured in ‘Daira’.
