Enter the Diwali festival and all around your city, you will see lights, lamps, rangolis, gift items, sweet items, gift hampers, decoration items, pooja items in all the shops.
Yes, indeed, Diwali is the festival of goodness and lights. It removes all the darkness from our lives and help us welcome the New Year with full enthusiasm and courage.
Today we are going to talk about seasonal marketing. So, what is this concept all about?
To put it simple, when there is a season coming up, all the people involved in the shopping market, get ready to get the items required by you to enjoy that particular season well.
15 days before the season arrives is when the sellers start displaying their products to you so that you make the right purchases and keep yourself ready to enjoy the season.
Here we are going to talk about Diwali festive season. This year, Diwali will be celebrated between 13th to 16th November 2020. All the festivities related to Diwali will be observed in this period.
So, right from 1 November, all the shops related to Diwali festival like clothes, sarees, firecrackers, pooja items, sweet items, decoration items, dresses, colors of Rangoli etc. have started displaying their products to attract more customers in this seasonal period with the help of temporary shops or even permanent shops display their products in the most colorful and decorative way to get more purchases.
That’s how the seasonal marketing helps the shops or sellers get more profits in this period and also customers are happy to explore various products from varieties of shops to get ultimate customer satisfaction.
By Sahana Iyer
