Organic search is also called natural search or unpaid search. Yes, you read them and understood them correctly. Organic search is all about what appears on the search results organically without you pushing your website to rank in the form of paid media like pay-per-click ads, display ads, social media ads, etc. Organic search results define how well your blog or website ranks in the search engine because it depends on how well you are doing your SEO, page ranking, and solving the queries of the users through your website.
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I will explain you with an example. Recently, I was watching the movie Chamatkar on television. Seeing the young Shah Rukh Khan with such innocent looks made me want to sit and watch the whole film. When I was looking at the veteran actor Naseeruddin Shah, I was quite curious to know how old he must be right now. After all, the film had many scenes of Naseeruddin’s flashbacks part that showed how he became a good spirit who wants to attain Moksha after fulfilling his last wish. I typed the actor’s name on Google and the immediate search result landed me on the Wikipedia page the actor.
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The Wikipedia page gave the entire details of the actor’s personal life and career history. The reason I landed on the Wikipedia page was that it ranked highest than all other pages on Google. The page was ranked because of the detailed information that it gave to the readers about the celebrity. This is what Organic search is all about. When you search a query on Google, you get the top pages on the search engine that shows results with detailed information and high-quality content.
Organic search gives the topmost traffic to websites. So, if you run a website, you would understand how well it is performing by going on the Organic search tab in the Traffic sources category. Whether your website is solving the users’ queries or not, you will understand through the landing pages on the Organic search tab. You can even check the organic sources of getting traffic through Google, Yahoo, and Bing. You can check out and analyze the organic traffic through Google Analytics.
Organic search allows users to visit the website pages that have been ranking on the search engine because of the high-quality content and positive user experience. As Organic search results cannot be brought or influenced by advertising companies, they are the results that the search engine ranks because it is related to the user’s search query. Usually, people hire SEO specialists to do their organic search engine optimization – organic SEO, which refers to the techniques used by the website to get a high ranking on the search engine results.
Organic traffic is a totally different type of search traffic and it is not related to paid or traffic from social media channels. Organic traffic is also called Free traffic that one gets if they do the search engine optimization properly.
